This was one of those deals that might or might not have worked, but I was out driving past a CVS anyway so figured I'd give it a try. It's was a Go in two different metro Atl stores.
First I bought (3) 99¢ American Greetings greeting cards (even though the ad says $2.49 and up, the 99¢ ones worked). Paid $3.15 with tax, and got back a $3.00 ECB.
Then I bought (2) 1.5oz size John Frieda conditioners (because I didn't need any shampoo). Paid with my $3.00 ECB, adjusted down 2¢, and paid 18¢ in tax.
Then I got back a $5.00 ECB for buying (2) John Frieda products.
Final total, I made $1.67.